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Advertising (41)

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Wiley Titles in Advertising

An Advertiser's Guide to Better Radio Advertising: Tune In to the Power of the Brand Conversation Medium

by Andrew Ingram, Mark Barber

June 2005, Hardcover (E-Book also available)

US $65.00

Advertising For Dummies, 2nd Edition

by Gary Dahl

January 2007, Paperback (E-Book also available)

US $21.99

The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

by Joseph Sugarman

December 2006, Paperback (E-Book also available)

US $21.95

Affiliate Millions: Make a Fortune using Search Marketing on Google and Beyond

by Anthony Borelli, Greg Holden

April 2007, Hardcover (E-Book also available)

US $24.95

And Now a Few Laughs from Our Sponsor: The Best of Fifty Years of Radio Commercials

by Larry Oakner

October 2002, E-Book

Attention!: How to Interrupt, Yell, Whisper, and Touch Consumers

by Ken Sacharin

October 2000, Hardcover

US $29.95

Beyond Disruption: Changing the Rules in the Marketplace

by Jean-Marie Dru

April 2002, Hardcover

US $37.95

Beyond Listening: Learning the Secret Language of Focus Groups

by Bonnie Goebert

December 2001, Hardcover (E-Book also available)

The Brand Who Cried Wolf: Deliver on Your Company's Promise and Create Customers for Life

by Scott Deming

April 2007, Hardcover (E-Book also available)

US $24.95

Branding in Asia: The Creation, Development, and Management of Asian Brands for the Global Market, Revised Edition

by Paul Temporal

June 2001, Paperback

US $29.95

Building Brands & Believers : How to Connect with Consumers Using Archetypes

by Kent Wertime

January 2003, Hardcover

US $34.95

Can We Do That?!: Outrageous PR Stunts That Work And Why Your Company Needs Them

by Peter Shankman

December 2006, Paperback (E-Book also available)

US $19.95

Casting for Big Ideas: A New Manifesto for Agency Managers

by Andrew Jaffe

June 2003, Hardcover (E-Book also available)

Creative Company: How St. Luke's Became "the Ad Agency to End All Ad Agencies"

by Andy Law

July 1999, Hardcover

Disruption: Overturning Conventions and Shaking Up the Marketplace

by Jean-Marie Dru

October 1996, Hardcover

Do-It-Yourself Advertising and Promotion: How to Produce Great Ads, Brochures, Catalogs, Direct Mail, Web Sites, and More! , 3rd Edition

by Fred E. Hahn

April 2003, Paperback (E-Book also available)

US $19.95

Do-It-Yourself Advertising and Promotion: How to Produce Great Ads, Brochures, Catalogs, Direct Mail, Web Sites, and More!, 2nd Edition

by Fred E. Hahn, Kenneth G. Mangun

April 1997, Paperback

The Do-It-Yourself Lobotomy: Open Your Mind to Greater Creative Thinking

by Tom Monahan

March 2002, Hardcover (E-Book also available)

Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders

by Adam Morgan

January 1999, Hardcover

US $37.95

Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders, 2nd Edition

by Adam Morgan

February 2009, Hardcover

US $29.95

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